Crises and issues management

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet

The difference between a crisis and an issue is not subtle but understanding the difference is the first step in knowing what is required to deal with both. A lack of understanding can lead to unnecessary consequences and harm your reputation.

When you have your own company or are in charge of the external communication for a business, you spend the majority of your time promoting your products or services; so when hit with a complaint, incident or crisis, few are equipped or experienced with protecting a reputation.

Proof’s training will help you identify the potential issues that could occur and equip you with the skills to prioritise and monitor them, and then plan and prepare a suitable response including drafting media statements.

Who should attend?

This one-day training course is perfect for anyone who is running a small business or in charge of external communications for a small company.

What you will learn

• Understanding the characteristics of an issue and a crisis
• Hear about real life case studies – those handled well and not so well
• Pre-crisis planning
• Understand who needs to be involved – from stakeholders to industry bodies
• Gathering the facts, what information do you need to respond?
• How to respond on social media
• Developing key messages for crisis response
• Preparing Q & As, stakeholder correspondence, employee communications, customer calls
• Structuring and writing response statements
• Handling media enquiries and anticipating the questions you will be asked
• Monitoring the commentary and responding appropriately

*Currently all of our courses are conducted on Zoom and are split into 90 minute sessions